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Answer 3 questions to get to a simple marketing strategy
Stop making strategy so complex and soul destroying. As companies grow, do they intellectualise the marketing process too much? Do they lose touch with what their customers want from their products and...
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Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 – MAF123
In this episode, Alex Cameron is back on the show. Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us 5 takeaways from the many keynotes and...
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Jonathan Patrick shares marketing lessons from financing start-up businesses...
In this episode, I talk to Jonathan Patrick. With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses....
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Why 280 Twitter characters won’t help keep marketing simple – MAF143
This week it’s just me and the mic. And I’m going to talk about keeping things simple. Twitter have just announced a trial to increase the size of a tweet from 140 to 280 characters. The world’s...
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Alan and Kathryn Knowles on zombies, gnomes and quirky financial services...
This week on the show my guests are Alan and Kathryn Knowles. We talk about how they became an award winning specialist financial adviser firm by using zombies, gnomes and advent calendars to create...
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The key to financial services: Be simpler, more human and braver
Be simpler. Be more human. And be braver. These are the concepts everyone in the UK protection market needs to adopt to be successful in future according to speakers at this summer’s Protection Review...
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Tim Lewis on social media as a networking strategy – MAF148
My guest on the show this week is Tim Lewis. We talk how you can use social media and content, such as blogs and live video, to grow your business network. Welcome to episode 148 of the Marketing and...
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Social Media Warriors Podcast featuring Roger Edwards
I’m a “Social Media Warrior”. I’ve never claimed to be an expert in social media or, heaven forbid, a guru. How can you be when the world changes so quickly. But I like Social Media Warrior. My friend...
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Top take aways from Youpreneur Summit 2017
I’ve just come back from 2 days in London at the first Youpreneur Summit. Organised by online business coach Chris Ducker, this two-day event was a combination of high octane presentations, mastermind...
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Gudrun Lauret on creating and repurposing content for professional services –...
On the podcast this week, my guest is Gudrun Lauret. We talk about creating and, most important, repurposing content, for professional services businesses and entrepreneurs. Welcome to episode 149 of...
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Fighting complexity in marketing and kicking the butt of impostor syndrome
“What if the audience think my messages are too simple?” This thought came crashing into my mind as I sat in aeroplane thirty-five thousand feet above the Alps. Beyond the oval window, I could see the...
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Pete Matthew on building client trust through consistent audio and video...
This is a milestone edition, and my guest is Pete Matthew. He’s an expert financial planner, a prolific content marketer and fellow podcaster. We talk about how answering questions with video and...
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Top 10 Marketing and Finance Podcast Episodes of 2017
We hit 150 episodes in 2017. That’s incredible. Thanks for all your support and feedback over the last 3 years. I’m delighted to have reached the 150 episode milestone and already have a stack of great...
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Marketing isn’t just about communications – MAF154
In this week’s show, it’s just me and the mic. And I tackle a subject I see coming up more and more. Marketing isn’t just about communications. It’s such an important subject you can either listen to...
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What are your 3 Power Phrases for Business Success in 2018?
At the start of a new year, many make resolutions. From a personal point of view, they might want to get fit. Lose weight. Stop drinking alcohol. Or give up chocolate. Businesses set goals, objectives...
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Louise Harnby on self-publishing, marketing strategies and why branding...
My guest on the show this week is Louise Harnby. If you’ve got a novel in you and you’re looking to get it published, Louise has some great advice to give. We also talk about how she’s built her...
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Ben Amos on storytelling, strategy and production for video – MAF159
My guest this week is online video strategist and storyteller, Ben Amos. We talk about fitting video production into your marketing strategy and how to produce videos which engage your customers and...
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Chris Ducker on “Rise of The Youpreneur” and building your personal brand –...
Returning to the show this week for his second appearance is serial entrepreneur and author, Chris Ducker. He’s just published his new book, The Rise of the Youpreneur. I’m delighted Chris included my...
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Natalie Hailey on content ideas for your ideal client, and inspiring future...
My guest this week is Natalie Hailey and she’s inspiring future female entrepreneurs from her base in Cumbria. We talk about understanding how content marketing can help your business, putting...
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Writing the definitive guide to keeping marketing simple – MAF163
In this week’s show, it’s just me and the mic. I’m going to talk about how you can help me with a writing project which, as you would expect, is all about keeping marketing simple. Welcome to episode...
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